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‘#artificialselfie’ by Daniel Armengol Altayó.

About the designer +

Daniel Armengol Altayó is a norm violating reality bending, ever questioning, ever experimenting designer and artist formed in 1986 by Jordi Armengol and Mercè Altayó. Fluent in creativity and humor, interaction and experience design, problem-solving and conceptual exploration, he combines industry-driven projects and self-initiated experiments. Recently honored with a Gràffica award, he worked for numerous brands and festivals, copied Takram’s biog and eventually, exhibited at MoMA.

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‘#artificialselfie’ by Daniel Armengol Altayó.

As smart devices and social networks entered our lives, hyper-connectivity has made our world move faster than ever with technology shaping the way we relate to other human beings, creating new languages and shaping our behaviours through small gestures and everyday habits.
The selfie phenomenon is a clear example of a gesture that every internet social being has adopted due to the mobile devices and social media’s way of working, and its impact on society has been extremely high.
On one hand, as we all seem to repeat the same behaviours with a given technology, we ourselves start acting as predictable machines. On the other hand, we teach machines to understand us, giving them the ability to replicate gestures and habits in a surprisingly human way.

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But, can we identify when a behaviour is becoming compulsive?
A selfie is a paradigmatic way to prove to the contemporary world that one exists - it is both a statement of some profound need to express oneself, and something that is indistinguishable from new modes of interaction proper to the social media aesthetics.

The selfie has become a (un)human necessity. Selfie ergo sum.

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Next Project: ‘Believe in your feed’ by Gastón Lisak & Nicole Vindel in collaboration with Daniel Grau.