‘Away From The Moon’ by Matan Stauber.

About the designer +

Matan Stauber is a Tel Aviv based designer and developer with specialties in information and interaction design. He Graduated with honours from Bezalel Academy of Arts and Design, and a winner of “Information Is Beautiful”, “Communication Arts” and “HOW International Design” awards. His work was featured on “Fast Company”, “Product Hunt", "Awwwards” and “FWA”.

‘Away From The Moon’ by Matan Stauber.

In the digital era, our attention span is declining. While content and information are more accessible than ever, most people spend fewer than 15 seconds reading an online article.
“Away From The Moon” is an interactive design concept that explores new ways of creating engagement between readers and content in a sea of distractions.

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Harnessing a built-in webcam, the website reacts and changes depending on the reader’s distance from the screen. The article can choose to present different content, from a title or summary to full-length version.

Next Project: ‘I/O’ by Paul Macgregor.