‘I/O’ by Paul Macgregor.About the designer +−
Paul Macgregor is a London based freelance designer. Working primarily in digital he has designed websites and mobile apps for clients including Google, Airbnb and It's Nice That.socketstudios.com
‘I/O’ by Paul Macgregor.
This piece deals with the theme of Compulsive Behaviours - specifically looking at the distraction of the Internet and the disruption it can cause to the working day - the constant checking of news, social media and other, potentially harmful, browsing habits. I/O is a browser plugin that is visible each time a user opens a new tab. Borrowing from nudge theory, there are no constraints, or limitations on the user - but instead simply a visual cue, alerting them to the time they have spent online that day and whether it is within their chosen limits.
In addition to the immediate visual feedback, the user can also look at more detailed information on their browsing over time - allowing them to identify patterns and habits.
Research has suggested that people react better to suggestion than prescription. I/O looks to embrace that idea and gently guide users away from excessive Internet use.