‘Window’ by Zanellato / Bortotto.About the designer +−
Giorgia Zanellato and Daniele Bortotto meet in Lausanne, Switzerland, where they both studied product design at ECAL.
After their Master Degree, Giorgia started working at Fabrica, Benetton Research Center, while Daniele worked for Swiss designer Adrien Rovero.
Their first collaboration is Acqua Alta Collection, launched at Salone Satellite in Milan in 2013 starting the engagement in a long research that continues today.
Giorgia and Daniele found Zanellato/Bortotto Studio in Treviso, Italy, in 2014, where they collaborate with several Italian and International brands like Rubelli, Moroso, Alcantara, Florim among others.
Their work have been exhibited in galleries and museums such as MAXXI Rome, Triennale Design Museum, Museo Poldi Pezzoli.
‘Window’ by Zanellato / Bortotto.
The idea behind this project comes from the theme – “Empowered but Dependent”. We were interested in analysing the relationships we develop with our devices, and how this has deeply influenced our daily lives and productivity. Our identities, and almost every part of our lives, are filtered through technology; our realities directly affected. The mirror is the perfect vehicle for exploring this concept. There is something extremely evocative about seeing our image in a mirror.
This simple everyday object is direct, true, contemplative. It gives us an honest idea of who we are and of how people see us. The product we designed uses an LED lighting system housed behind a one-way mirror surface. When the LED lights are off, the mirror is completely reflective; when illuminated, the surface loses its reflectivity.
Connected to a device such as a mobile or laptop, the LED system analyses our online activities and monitors how we focus our energy throughout the day. The more time we spend on social networks – or other activities which keep us from more important tasks – the brighter the light will become, distorting our reflection in the mirror.