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Research methodology +

With the research methodology our ambition was to conduct a study looking into the effect of digital communications on our mental wellbeing. The methodology was made up of two phases:

Phase 1: Community
To start the process we created an open online community and using various networks we were able to grow this to over 125 members. Over the course of the 3 weeks we ran the community, where our members were able to participate by answering questions and performing quick-fire tasks. Using the insights uncovered through our members responses, we then developed forum topics which elicited more reflective long-form responses.
Most participants took part in all aspects of the study, with many exchanging ideas and thoughts with each other.

Phase 2: Deep Dive
Those who were willing to collaborate further were invited to take part in a 45-minute Skype call to explore certain topics in more detail.

Research powered
by Northstar +

Northstar is a multi-award winning international insights consultancy based in London. Regardless of the client, their philosophy is that creative visualisation is an intrinsic part of the modern world of marketing – from the insight that drives it, through to consumer facing activations.

The creative translation of information into ideas or concepts is the most effective means of winning hearts and minds. Northstar are proud of their creative collaborations, whether that be with Six Thirty, The Royal Academy or the LSE. Each contributes a unique perspective that helps them develop solutions for contemporary marketeers.

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